Urban Analytix values the consumers right to privacy. Our objective is to ensure that the consumer always feels in control of where and how their personal information is collected, stored and used. We always honour consumer privacy preferences for opting their data in for any purpose. This policy applies to Urban Analytix Limited, its subsidiaries and affiliates (collectively, “Urban Analytix,” “we,” “our” or “us”), and describes how we collect, use, share and secure your personal data and device-related information. It also describes your choices regarding use, access and correction of your personal data. We are a global company and operate in multiple jurisdictions concerning privacy and data protection.

  We are committed to complying with local regulations, including with the GDPR in the EU. Many of the rights provided by the GDPR are upheld by Urban Analytix globally as good practice, unless they conflict with regulations or practices in other jurisdictions. For example, the data subject rights provided by the GDPR are available to users worldwide, not just within the EU. Please read this policy carefully to understand how we treat your information. This policy is intended to inform you of how our technology processes information on behalf of consumers, advertisers, publishers and other businesses that use our website, products and services.

  By providing personal data to us, you are accepting and consenting to the practices described in this policy. Who we are and what we do Urban Analytix is a Geo contextual data company. We provide services to companies including brands, franchises, media agencies and their clients–global advertisers—who may purchase data by using our technologies, or who may share their data with us. Types of companies that use our data include but are not limited to: Advertising agencies Automotive companies Care homes Charities Energy and water suppliers Financial Services, including banks, building societies, insurance companies and credit card providers Health and beauty companies Housing, including private builders and developers and social housing providers Internet companies Leisure groups, including restaurant and pub chains, cinemas, gyms Local and central government Mail order companies Marketing services providers Media companies, including newspaper and magazine publishers and TV companies Packaged goods manufacturers Political parties Professional Advisors who advise us (e.g. lawyers, accountants) Public and private health care providers Public sector organisations Retailers of all types Telecommunications companies Travel and transport, including travel agents, rail and bus operators and airlines Our business is built on providing our clients with anonymised research insights at postcode level and as such may include categories such as wealth score, spending patterns, geo demographics, political leanings, house price information and socio demographics. We use the information that we receive from public information sources such as (but not limited to) the electoral commission, the office for national statistics, the valuation office agency, the food standards agency, UK Census, the HM land registry, the Ordnance Survey and the ministry of housing and local government. Our services (“Services”) may include, for instance, customer insight reports, retail planning reports, customer acquisition planning reports, location analytics reports, media planning and in the course of the provision of our services, to engage in business planning and / or provide data for targeted advertising. We do not collect or receive information which directly identifies individuals (such as names, addresses, phone numbers or email addresses), and so we do not identify an end user’s actual real-world identity via our technology. We also do not collect directly identifiable personal information (“PII”) from users online through any advertising activities our clients may serve using our data to target the end user. PII here refers to directly identifying information such as an individual’s name, mailing address, phone number or e-mail address. From time to time clients may provide us with their own CRM postcode data to match with our own reports. As we do not have a direct relationship with the consumers whose data we receive from clients or third parties and process on their behalf, we rely on our clients to ensure that the data that they have passed to us has been lawfully obtained and its use has been explicitly consented, that the consumers have been given notice as to how their personal data will be processed and that it may be passed to intermediaries such as Urban Analytix, for example, for the purposes of business planning, and that the consumer has consented to such information sharing and processing. Other data we collect We also collect and use data about users of this website and our clients who provide data to us in order for us to provide services to them. www.urbananalytix.com This data can be broken down into the following categories: • Information you give us. You may give us information about yourself by filling in forms on this website, by signing up to receive our newsletters or by corresponding with us by phone, email or otherwise. • Information we collect about you. We may automatically collect the following information from each of your visits to this website: – Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; -Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from this website (including date and time), page response times, download errors, and length of visits to certain pages; – If you receive the HTML-formatted version of our newsletters, we will collect and save notifications that you have opened the email sending out a particular newsletter, in addition to information in respect of your clicks on links in each newsletter. If you would like to discontinue receiving newsletters that you chose to sign-up for, you may update your email preferences by using the “unsubscribe” link found in the emails we send you. Information we receive from other sources. We may receive information about you if you use the services we provide. We also work with third parties (including, for example, business partners, analytics providers, search information providers) and may receive information about you from them. – Where you access this website through a third party site, such as Facebook or Twitter, we may receive information about you (such as your name and email address) directly from the account that you have with them. The information that we receive may depend on the privacy settings you have with the third party site. We use information held about you in the following ways: Information you give to us. We will use this information: – to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and services that you request from us; – to notify you about changes to our services; – to ensure that content from this website is presented in the most effective manner for your device; and – (on occasion) to contact you to evaluate and improve the content and format of our newsletters. Information we collect about you. We will use this information: – to improve this website to ensure that content is presented in the most effective manner for you and for your device; – as part of our efforts to keep this website safe and secure; and – in respect of information we collect from distribution of the HTML-formatted version of our newsletters) to evaluate and improve the content and format of our newsletters. We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this information with information you give to us and information we collect about you. This helps us to update, expand and analyse our records, identify new customers, and offer products and services. We contractually require all our sources to comply with GDPR requirements, and only pass us personal data where the appropriate consent has been obtained. Marketing We may contact you by email or text you with information about other services we offer, news, promotions, events and other information we think may be of interest to you, where you have opted in to receive such communications. You have the right at any time to ask us not to process your personal data for marketing purposes. You may opt-out of receiving such communications by clicking on the “unsubscribe” link within the communication, or you can exercise the right at any time by emailing us at privacy@urbananalytix.com. Sharing and Disclosure of Your Information Where you have opted in for us to do so, we may share your information with third-party business partners, for instance, for the purpose of enhancing our products and services, or so that they can market their products or services to you. We may also do so for the performance of any contract which we enter into with you, or to allow us or our business partners to provide a service you have requested or to fulfil a request for information. We may share your information with third parties who provide services on our behalf to help with our business activities. These companies are authorised to use your personal information only as necessary to provide these services to us. These services may include: sending marketing communications, payment processing, and providing cloud services. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet law enforcement requirements. We may also disclose your personal data as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If Urban Analytix UK Limited is involved in a merger, acquisition, or sale of all or a portion of its assets, we reserve the right to transfer your personal information. You will be notified via a prominent notice on our website of any change in ownership, uses of your personal information, and choices you may have regarding your personal information If this policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties. This Privacy Policy was last updated on 11th June 2019.